eCommerce is a boon to businesses that are here to stay, grow and boom for the years to come. With a new year come new trends to watch out for and adapt accordingly. Here are a list of the top 5 eCommerce trends to look out for in 2021.
OMNICHANNEL
Omnichannel will reign supreme with just how many consumers are willing to invest in consuming content across multiple touchpoints. In the modern day world, Omnichannel is everything. To make your business truly omnichannel, understand your buyer and the various touch pointsO they use to interact with businesses before making a purchase decision. It isn’t mandatory to be present on absolutely every channel, but prioritizing key channels that influence decision making is a crucial aspect of a successful omnichannel strategy for eCommerce businesses.
PERSONALIZE EXPERIENCES
People are extra receptive to personalized experiences and as a brand that is pegging for eCommerce experience, offering personalization should be a key factor to focus on. Personalization doesn’t just help push for sale but also enables a long lasting relationship between the brand and the customer.
AI IS KING
The future of marketing is AI and it is no secret, but the sooner brands adapt to AI and incorporate it into their marketing strategy, the better. Machine learning and chatbots are primary examples of including Artificial Intelligence in your marketing efforts. Whether it is using ML to enhance your ad performance or using chatbots to enable better conversations with consumers, Artificial Intelligence will play a huge role in creating memorable experiences for eCommerce consumers.
USE ENGAGING FORMATS TO SELL
The world is constantly changing, and what’s changing with it is the way people consume content. WIth the changing ecosystem, people are becoming more receptive to interactive content formats even when it comes to eCommerce marketing. They say that a picture is worth a thousand words, but with recent trends, one can confirm that a video is worth a thousand pictures. The efficacy of using more informative content formats like videos in your eCommerce strategy entails better conversion rates, better information relay and better receptiveness.
MEASURE
Analyzing data is crucial to measure success at any given point in time, more so in the world of eCommerce where nothing remains the same and spikes in numbers need to be studied religiously. See what data you currently have available about your customers and your eCommerce stores. Are you able to gather enough insights from it? If not, see if you can upgrade to another tier that enables you to really drill down into the data. Segmentation, and analyzing data will help gain better insights and better action points for your business. You can use a plethora of tools to measure and track data.
With the ongoing eCommerce boom, brands need to go the extra mile to set a strong hold and pace the extra distance ahead of competition. Having a strong understanding of customer behaviour and need along with a few insights is all a brand needs to taste eCommerce success in today’s world.
